Category Archives: Video Campaign Strategy

How Video Helps Streamline the Onboarding Process

Using Video for Better Employee Onboarding

Add Video to your Employee Onboarding for Faster, “Funner” Training and Retention

Your new employees have arrived, and expectations are high on both sides. Your magnificent window of opportunity to capitalize on the present wave of enthusiasm and to facilitate solid retention rates stands before you, beckoning, waiting for your next move. You are ready to welcome these shiny fresh faces on board, and you can’t wait to show them around and show off your space. But how to open that window? Where is the key? We have all heard the term “onboarding,” but what does it really mean? And how can video help you do all of that better? 

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Destination Innovate uses mind tricks to market to consumers.

How to keep your message on target by crafting all of your marketing around the big idea of narrative psychology.

Storied messaging and getting into the minds of the individuals in your brand’s audience are just a couple of ways that our podcast guests continue to be incubators for big ideas. Jennifer Barbee, CEO, and Kristen Cruz, president, of Destination Innovate, have been working in digital marketing for nearly 20 years and are redefining the ad agency model. They’ve worked with over 400 brands helping businesses modernize their marketing with new approaches in brand influencers and paid endorsers and looking at the bigger picture in data and statistics, but what’s their secret to staying focused on the bigger picture?

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The Best Types Of Marketing Videos In 2019

Three Best Types of Marketing Videos

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

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Promote Your Business: How To Get Your Organization Noticed By The News Media

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you’re launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

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Four Ways Confusion Ruins Your Explainer Videos

bored businessman

Simple and clear explainer videos increase conversion rates.

Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be heard, your target audience needs to be presented with information they can quickly and efficiently understand. On the surface, you get this.

However, too many of you are doing it wrong. Clarity is crucial in an effective explainer video. What is your strategy? Explore four ways that your explainer video content may be ruining your lead generation and what to do instead.

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Supporting the Sales Team through Explainers and Product Demos

Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here’s why they work and how to plan for your next sales hit.  (more…)

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Nonprofits can win over donors and sponsors with smarter video marketing

“People don’t give to need, they give to success,” and other tips for nonprofit video marketing strategy.

Recently, managing partner Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney gets up on her soapbox and talks about what’s new, exciting, and wonderful in the world of video marketing, and how nonprofit organizations should use it to win people over and earn their donations. Hear what she says and how it could change your life and the way you market.

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How to find and cultivate influencers that make your destination or attraction look awesome

Power up your marketing by partnering with well-known influencers

We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.

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How uploading a video to Facebook is different from linking from YouTube.

Auto-play and improved engagement on social media mean a native Facebook upload is almost always a better choice.

If you use Facebook at all, you’ve probably noticed that posts with visuals are at least as common as text-only posts. That’s because Facebook posts with images see 2.3X more engagement than those without images. Simultaneously, we know that videos on YouTube are a powerful SEO tool since Google owns YouTube and favors videos in search results. How are you supposed to know which platform to use when sharing videos?

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5 Ways You Haven’t Considered Using Video at Your Event

Large Events Are Ideal for Creative Use of Video

From eVideo Invitations to Facebook Live webcasts, these tactics will add visual engagement to your event marketing.

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