Category Archives: Video Campaign Strategy

The Best Types Of Marketing Videos In 2019

Three Best Types of Marketing Videos

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

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Promote Your Business: How To Get Your Organization Noticed By The News Media

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you’re launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

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Four Ways Confusion Ruins Your Explainer Videos

bored businessman

Simple and clear explainer videos increase conversion rates.

Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be heard, your target audience needs to be presented with information they can quickly and efficiently understand. On the surface, you get this.

However, too many of you are doing it wrong. Clarity is crucial in an effective explainer video. What is your strategy? Explore four ways that your explainer video content may be ruining your lead generation and what to do instead.

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Supporting the Sales Team through Explainers and Product Demos

Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here’s why they work and how to plan for your next sales hit.  (more…)

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Nonprofits can win over donors and sponsors with smarter video marketing

“People don’t give to need, they give to success,” and other tips for nonprofit video marketing strategy.

Recently, managing partner Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney gets up on her soapbox and talks about what’s new, exciting, and wonderful in the world of video marketing, and how nonprofit organizations should use it to win people over and earn their donations. Hear what she says and how it could change your life and the way you market.

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How to find and cultivate influencers that make your destination or attraction look awesome

Power up your marketing by partnering with well-known influencers

We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.

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How uploading a video to Facebook is different from linking from YouTube.

Auto-play and improved engagement on social media mean a native Facebook upload is almost always a better choice.

If you use Facebook at all, you’ve probably noticed that posts with visuals are at least as common as text-only posts. That’s because Facebook posts with images see 2.3X more engagement than those without images. Simultaneously, we know that videos on YouTube are a powerful SEO tool since Google owns YouTube and favors videos in search results. How are you supposed to know which platform to use when sharing videos?

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5 Ways You Haven’t Considered Using Video at Your Event

Large Events Are Ideal for Creative Use of Video

From eVideo Invitations to Facebook Live webcasts, these tactics will add visual engagement to your event marketing.

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Competitors showing up in YouTube’s suggestions? 3 tricks to make it stop.

Guide: YouTube Hacks for Business

What to do when YouTube’s “Suggested Videos” or “Up Next” may not be what you want your viewers to see.

From the mailbag: “I’ve been trying to filter the suggested videos that come up on the bottom right corner of our YouTube page/videos but haven’t had much success. Our competitors videos often show up in this column and we are trying to prevent that from happening. Is there anything you’re aware of that we can do to alter the results that come up in this column?”

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“Check your flow, man.” Four places to improve conversions.

Equatorial Guinea branding video

Small changes in your marketing conversion paths add up quickly.

While we don’t create websites or manage email campaigns and social media posts for clients, we do touch those worlds often. We understand clearly how a marketing campaign video is typically shown on a website or social media property, and how the marketing conversion goal usually includes visiting a website.

So if there is a disconnect somewhere along the path, even if we are not in control of that part, the conversion success of the video to the website or lead generation opt-in suffers. That makes us look bad, and we’re really not down with that.

Here are four parts of your conversion path (or sales funnel, whichever term you prefer) that are worth a double check:

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