When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most horses in Virginia? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country.” It’s home to vineyards, breweries, horse farms, and of course, a massive tech hotspot.
Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to harmonize the marketing messages for the county to grow and support Loudoun businesses and draw new business owners to the area. Brian has found content marketing most effective in his efforts. In this episode of the Zesty Marketing Podcast, Brian shares 5 tips for content-driven marketing.
The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground — on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania.
Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery — take your pick!), so tune in!
We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.
Marketing specialist Julie Dion and I dive right in (pun intended), discussing her wildly successful campaign called “Summer of Awesome.” This is a clever campaign, both in the water park and on social media, designed to entice patrons into purchasing season passes for Hawaiian Falls, a popular group of waterparks in Texas. The 2017 campaign successfully provided visibility to some of the water park’s pre-established events and promotions, while simultaneously instilling a fear of missing out (FOMO) by offering various new events and promotions exclusive to season pass holders.
Last week, I was on the phone with a potential client who shared that they’ve never created a video before. Quite openly, she asked, “What should I be asking?” I think it is a really self-aware thing to ask, and here are five critical questions to get you pointed in the right direction.