Category Archives: Podcast Insights

Destination Innovate uses mind tricks to market to consumers.

How to keep your message on target by crafting all of your marketing around the big idea of narrative psychology.

Storied messaging and getting into the minds of the individuals in your brand’s audience are just a couple of ways that our podcast guests continue to be incubators for big ideas. Jennifer Barbee, CEO, and Kristen Cruz, president, of Destination Innovate, have been working in digital marketing for nearly 20 years and are redefining the ad agency model. They’ve worked with over 400 brands helping businesses modernize their marketing with new approaches in brand influencers and paid endorsers and looking at the bigger picture in data and statistics, but what’s their secret to staying focused on the bigger picture?

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Promote Your Business: How To Get Your Organization Noticed By The News Media

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you’re launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

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MATPRA unifies regional DMOs & empowers tourism public relations

PR is prioritized by mid-Atlantic tourism, thanks to Alliance of DMOs

As the saying goes, teamwork makes the dream work. For the Mid-Atlantic Tourism Public Relations Alliance (MATPRA), the dream is a flourishing tourism industry across the entire mid-Atlantic region. MATPRA is a cohesive unit of destination marketing organizations encompassing Delaware, Maryland, Pennsylvania, Virginia, West Virginia, and Washington, DC!

The alliance serves travel journalists from across the country and its regional DMO partners by providing resources for DMOs to network with each other and pitch to the media. One of these resources is their annual Media Marketplace, a conference held at a different host destination each year that brings together destination marketers and qualified journalists.

Here to talk about the Marketplace event, how journalists are selected, and what destination marketers can benefit from connecting with the media are Melissa Muntz from Visit Frederick, MD, and Kaitie Burger from Discover Lehigh Valley, PA. Both Melissa and Kaitie are on the Board of Directors for MATPRA and are passionate about empowering the tourism industry in their respective destinations as well as in the mid-Atlantic region as a whole.

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Orchid Cellar Meadery makes and markets the world’s oldest alcoholic beverage

People are catching onto the “buzz” about honey wine (mead) at the Middletown, MD meadery

Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from some of our most important insects – bees! It’s a quirky, ancient drink produced by businesses like Orchid Cellar Meadery & Winery in Middletown, Md. Dan Kennedy is our podcast guest from Orchid Cellar, and he often describes the meadery and the mead he markets as “delightfully odd.”

Orchid Cellar grows grapes and produces wine as well, but mead made from raw Maryland honey is the star of the show. As for marketing, Dan talks to us about how he uses some community partners, events, and appeals to history buffs and pop culture enthusiasts to get guests onboard the mead train. He’ll also share with us some startling bee facts (and puns), including how many thousands of pounds of honey Orchid Cellar needs every year to produce their sweet and delicious mead.

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Buttonwood Beach markets an RV campground unlike any other

The Chesapeake Bay-side campground creates lifelong brand ambassadors.

Imagine owning your own campsite for life. For campers at Buttonwood Beach RV Resort, they don’t have to imagine – they do! A bayside campground unlike any other, Buttonwood is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells by the Chesapeake Bay and getting away from the hustle and bustle of city life.

In this podcast, Deb will share with us some of her marketing success, including how she and her team planned and celebrated Buttonwood’s 45th birthday last summer, which turned out to be a smash hit that campers of all ages loved! She’ll talk about the importance of forming real, authentic relationships with your customers and the power of word-of-mouth marketing, so listen up!

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Nonprofits can win over donors and sponsors with smarter video marketing

“People don’t give to need, they give to success,” and other tips for nonprofit video marketing strategy.

Recently, managing partner Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney gets up on her soapbox and talks about what’s new, exciting, and wonderful in the world of video marketing, and how nonprofit organizations should use it to win people over and earn their donations. Hear what she says and how it could change your life and the way you market.

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50 Degrees North forms valuable partnerships to craft custom tours

Targeting niche travelers with custom itineraries

Natalie Lauzon, the Business Development Manager for 50 Degrees North, is this week’s guest on the Zesty Marketing Podcast. 50 Degrees North is a tour operator based in Øyer, Norway with an office in Vancouver, Canada. They send travelers on adventures in the Scandinavian and Nordic countries.

Natalie discusses how she and her team work with both industry and non-industry partners to create custom tours, and how 50 Degrees North offers unique travel experiences for niche groups of travelers like women-only tours of Scandinavia.

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One Thing destination marketers need – with Paradise Advertising

Finding “One Thing” to brand your destination and attract more visitors

Have you ever wondered if there’s a secret to destination marketing that you may be missing? Well, according to Tom Merrick, there is — and he has the answer! On this week’s Zesty Marketing Podcast, he shares with us what the secret is to make your destination stand out and attract more visitors.

Tom is the Chief Creative Officer at Paradise Advertising and Marketing, an agency based in St. Petersburg, Florida. Tom has made a career out of helping destinations and other brands market themselves through what he refers to as their “One Thing” — one word, phrase, or idea that your company stands for and filters all of your marketing messages through.

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Tenth Ward Distilling “wards off ordinary”

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary.” They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe.

In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

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Digital Edge Marketing shares destination imagery hits and misses.

There are images proven to attract more guests to tourist destinations.

No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others — but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations.

Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!

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