Norway promotes an eco-friendly travel destination with storytelling and audience retargetingWhat do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination. Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.
09 October, 2018