Award-winning campaign for water park "Hawaiian Falls" succeeds because of relationships, great visuals and FOMO.
Marketing specialist Julie Dion and I dive right in (pun intended), discussing her wildly successful campaign called “Summer of Awesome.” This is a clever campaign, both in the water park and on social media, designed to entice patrons into purchasing season passes for Hawaiian Falls, a popular group of waterparks in Texas. The 2017 campaign successfully provided visibility to some of the water park's pre-established events and promotions, while simultaneously instilling a fear of missing out (FOMO) by offering various new events and promotions exclusive to season pass holders.
Park City, UT attracts visitors year-round with inviting video campaign on YouTube.
Sarah Myers talks about Park City’s award-winning “First Timers" online video series, including how they planned it, promoted it and results seen. We also discuss disruptive marketing and how she wants their website to be used by their audience.
Arts and Destination Marketing Pro Anneliese DeDiemar shares the secrets of developing awesome guest relationships.
Marketers often struggle with turning the one-time guest or patron into a meaningful long-term relationship. And while it isn't simple to do, you CAN convert a visitor to your theater, attraction or destination into a brand ambassador. Just follow these tips from Anneliese DeDiemar from Imagination Stage.
Align your videos properly within the sales funnel for impressive ROI.
At Digital Bard, we believe in disconnecting. Take a weeklong to the unplug at the beach, reconnect with friends at a weekend destination, or scare yourself silly by jumping out of your comfort zone and...
Reaching a guest with multiple marketing touches keeps this historic theater top-of-mind with modern audiences.
Since 2015, Ashley Birdsell Lewis has been the Weinberg Center for the Arts’ manager of marketing and only employee in her department. In this podcast episode, Whitney mines Ashley for her not-so-secret formula of running a one-woman marketing team. (Spoiler: it includes equal parts data and coffee, and a whole lot of following her gut.)