podcast Tag

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary." They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe. In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing

For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and attractions. In its first year, episodes featuring guests from Madison Square Garden, Flying Dog Brewery, Dollywood, Jellystone Campgrounds, the Newseum, The Public Theater and more have gathered over 1500 listens.

Winning over wine lovers with contests and Instagram

Adam Fizyta of Catoctin Breeze Vineyard, just north of Thurmont, Maryland, opens up about effective, low-cost ways to engage guests and consumers. Learn about his favorite approaches to using social media, plus how a video combined with a contest went a long way in promoting brand-awareness for the vineyard. And we’ll also talk about the power of polls. 

Mastering Search Engine Optimization (SEO) is a powerful way to improve the quality and quantity of visitors to your website, and ultimately to your attraction or destination.

Search Engine Optimization (SEO) and content creation are intimately linked, not as durable as you might think, and so important to get right.