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Nonprofits can win over donors and sponsors with smarter video marketing

“People don’t give to need, they give to success,” and other tips for nonprofit video marketing strategy.

Recently, managing partner Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney gets up on her soapbox and talks about what’s new, exciting, and wonderful in the world of video marketing, and how nonprofit organizations should use it to win people over and earn their donations. Hear what she says and how it could change your life and the way you market.

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50 Degrees North forms valuable partnerships to craft custom tours

Targeting niche travelers with custom itineraries

Natalie Lauzon, the Business Development Manager for 50 Degrees North, is this week’s guest on the Zesty Marketing Podcast. 50 Degrees North is a tour operator based in Øyer, Norway with an office in Vancouver, Canada. They send travelers on adventures in the Scandinavian and Nordic countries.

Natalie discusses how she and her team work with both industry and non-industry partners to create custom tours, and how 50 Degrees North offers unique travel experiences for niche groups of travelers like women-only tours of Scandinavia.

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One Thing destination marketers need – with Paradise Advertising

Finding “One Thing” to brand your destination and attract more visitors

Have you ever wondered if there’s a secret to destination marketing that you may be missing? Well, according to Tom Merrick, there is — and he has the answer! On this week’s Zesty Marketing Podcast, he shares with us what the secret is to make your destination stand out and attract more visitors.

Tom is the Chief Creative Officer at Paradise Advertising and Marketing, an agency based in St. Petersburg, Florida. Tom has made a career out of helping destinations and other brands market themselves through what he refers to as their “One Thing” — one word, phrase, or idea that your company stands for and filters all of your marketing messages through.

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Tenth Ward Distilling “wards off ordinary”

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary.” They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe.

In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

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How to stop unrelated videos from showing up at the end of your YouTube video

YouTube logo

Want to know how to stop unrelated videos from showing up when your YouTube video ends? Here’s how!

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Digital Edge Marketing shares destination imagery hits and misses.

There are images proven to attract more guests to tourist destinations.

No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others — but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations.

Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!

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Loudoun County, VA attracts businesses to a rural, growing tech hotspot with content driven marketing.

Loudoun Economic Development shares 5 tips for bringing businesses and travelers to Northern Virginia.

When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most horses in Virginia? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country.” It’s home to vineyards, breweries, horse farms, and of course, a massive tech hotspot.

Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to harmonize the marketing messages for the county to grow and support Loudoun businesses and draw new business owners to the area. Brian has found content marketing most effective in his efforts. In this episode of the Zesty Marketing Podcast, Brian shares 5 tips for content-driven marketing.

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How Eight Oaks markets an authentic farm distillery.

 The PA distillery shares 3 essential tips for marketing in the craft beverage industry.

The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground — on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania.

Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery — take your pick!), so tune in!

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Digital Bard Produces Documentary to Air on History Channel

Triumph Over Adversity in Africa: The Story of Equatorial Guinea

On Friday, October 19th, 2018 at 7:00 AM, a new documentary called Triumph Over Adversity in Africa: The Story of Equatorial Guinea airs on the History Channel. Its release commemorates the 50th anniversary of Equatorial Guinea’s independence from Spain. The documentary shares the little-known story of the rollercoaster journey Equatorial Guinea took to become the stable African nation it is today. Digital Bard recently completed production on the documentary in partnership with East West Communications. (more…)

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Visit Norway’s targeted, measured, and powerful storytelling brings international travelers.

Norway promotes an eco-friendly travel destination with storytelling and audience retargeting

What do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination.

Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.

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