Digital Bard Archives » Digital Bard | Zesty Video Marketing

How Video Helps Streamline the Onboarding Process

Using Video for Better Employee Onboarding

Add Video to your Employee Onboarding for Faster, “Funner” Training and Retention

Your new employees have arrived, and expectations are high on both sides. Your magnificent window of opportunity to capitalize on the present wave of enthusiasm and to facilitate solid retention rates stands before you, beckoning, waiting for your next move. You are ready to welcome these shiny fresh faces on board, and you can’t wait to show them around and show off your space. But how to open that window? Where is the key? We have all heard the term “onboarding,” but what does it really mean? And how can video help you do all of that better? 

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Destination Innovate uses mind tricks to market to consumers.

How to keep your message on target by crafting all of your marketing around the big idea of narrative psychology.

Storied messaging and getting into the minds of the individuals in your brand’s audience are just a couple of ways that our podcast guests continue to be incubators for big ideas. Jennifer Barbee, CEO, and Kristen Cruz, president, of Destination Innovate, have been working in digital marketing for nearly 20 years and are redefining the ad agency model. They’ve worked with over 400 brands helping businesses modernize their marketing with new approaches in brand influencers and paid endorsers and looking at the bigger picture in data and statistics, but what’s their secret to staying focused on the bigger picture?

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The Best Types Of Marketing Videos In 2019

Three Best Types of Marketing Videos

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

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Promote Your Business: How To Get Your Organization Noticed By The News Media

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you’re launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

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Four Ways Confusion Ruins Your Explainer Videos

bored businessman

Simple and clear explainer videos increase conversion rates.

Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be heard, your target audience needs to be presented with information they can quickly and efficiently understand. On the surface, you get this.

However, too many of you are doing it wrong. Clarity is crucial in an effective explainer video. What is your strategy? Explore four ways that your explainer video content may be ruining your lead generation and what to do instead.

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MATPRA unifies regional DMOs & empowers tourism public relations

PR is prioritized by mid-Atlantic tourism, thanks to Alliance of DMOs

As the saying goes, teamwork makes the dream work. For the Mid-Atlantic Tourism Public Relations Alliance (MATPRA), the dream is a flourishing tourism industry across the entire mid-Atlantic region. MATPRA is a cohesive unit of destination marketing organizations encompassing Delaware, Maryland, Pennsylvania, Virginia, West Virginia, and Washington, DC!

The alliance serves travel journalists from across the country and its regional DMO partners by providing resources for DMOs to network with each other and pitch to the media. One of these resources is their annual Media Marketplace, a conference held at a different host destination each year that brings together destination marketers and qualified journalists.

Here to talk about the Marketplace event, how journalists are selected, and what destination marketers can benefit from connecting with the media are Melissa Muntz from Visit Frederick, MD, and Kaitie Burger from Discover Lehigh Valley, PA. Both Melissa and Kaitie are on the Board of Directors for MATPRA and are passionate about empowering the tourism industry in their respective destinations as well as in the mid-Atlantic region as a whole.

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Supporting the Sales Team through Explainers and Product Demos

Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here’s why they work and how to plan for your next sales hit.  (more…)

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Why Should I Link, Share or Embed YouTube Videos?

YouTube Video - Share popup

Incorporating your YouTube videos in your online strategy

YouTube offers a multitude of features that, when used strategically, can help drive traffic to your brand online, cultivate trust, and increase conversions.

We’ll be covering the 3 most common ways to get your YouTube Videos out there for your audience to see, and when and where you want to use what sharing method.

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Orchid Cellar Meadery makes and markets the world’s oldest alcoholic beverage

People are catching onto the “buzz” about honey wine (mead) at the Middletown, MD meadery

Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from some of our most important insects – bees! It’s a quirky, ancient drink produced by businesses like Orchid Cellar Meadery & Winery in Middletown, Md. Dan Kennedy is our podcast guest from Orchid Cellar, and he often describes the meadery and the mead he markets as “delightfully odd.”

Orchid Cellar grows grapes and produces wine as well, but mead made from raw Maryland honey is the star of the show. As for marketing, Dan talks to us about how he uses some community partners, events, and appeals to history buffs and pop culture enthusiasts to get guests onboard the mead train. He’ll also share with us some startling bee facts (and puns), including how many thousands of pounds of honey Orchid Cellar needs every year to produce their sweet and delicious mead.

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Buttonwood Beach markets an RV campground unlike any other

The Chesapeake Bay-side campground creates lifelong brand ambassadors.

Imagine owning your own campsite for life. For campers at Buttonwood Beach RV Resort, they don’t have to imagine – they do! A bayside campground unlike any other, Buttonwood is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells by the Chesapeake Bay and getting away from the hustle and bustle of city life.

In this podcast, Deb will share with us some of her marketing success, including how she and her team planned and celebrated Buttonwood’s 45th birthday last summer, which turned out to be a smash hit that campers of all ages loved! She’ll talk about the importance of forming real, authentic relationships with your customers and the power of word-of-mouth marketing, so listen up!

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