14 Jun 2017
“We want it to look stanky.” This was essentially the creative direction we got from Freedom Group Fitness founder Amanda Strand when she asked us to create a promo video for her “Bang!” brand.
Lighting was a critical component in creating the look we wanted, along with high speed filming for gorgeous slo-mo options in post. A black and white treatment at the end gave Amanda the gritty feeling she wanted.
Freedom Group Exercise uses this video to excite instructors, and open the eyes of fitness center and franchise owners who are evaluating programs to offer. The promo and her live demo were a huge success at IDEA World Convention, an annual national gathering for the fitness community.