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Zesty Podcast Marks First Anniversary with 30th episode

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing

For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and attractions. In its first year, episodes featuring guests from Madison Square Garden, Flying Dog Brewery, Dollywood, Jellystone Campgrounds, the Newseum, The Public Theater and more have gathered over 1500 listens.

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Evolution Brewing Company’s Austin Widdowson talks self-marketing.

Setting yourself up for success as an aspiring marketer

Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work at the brewery; he believes self-marketing, taking risks, and becoming a self-learner are vital for all those who are aspiring marketers, artists, or searching for a new job opportunity.

On this week’s episode of the Zesty Marketing Podcast, Austin tell us how to brand and sell the best version of yourself to employers, build and strengthen your creative portfolio, and become a jack-of-all-trades marketer.

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Visit Annapolis & Anne Arundel County’s visitor personas target niche markets.

How the DMO created targeted websites to attract the right guests

Anne Arundel County, Md, is nestled alongside the Chesapeake Bay, easily accessible to Baltimore and D.C., home to BWI Airport, and boasts a number of historic sites, parks, and walkable downtowns — not to mention that Annapolis, the capital city of Maryland, is the heart of the county! Quite an exciting challenge for any destination marketer.

We know as well as you do that marketing an entire city, region, or county is not a easy job — and Frank DiVenti knows it, too! Frank is the COO of Visit Annapolis & Anne Arundel County, a non-profit DMO for the Maryland county. Frank will tell us how he and his team manage to successfully market the diverse, expansive, and distinct regions in his county by dividing their audience base and websites to serve each of their distinct niche markets.

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Inside Jellystone Park’s “Camping Hacks” marketing camp-aign.

The beloved camp-resort sweeps guests off their feet with sweepstakes

With locations across the United States and Canada, Yogi Bear’s Jellystone Park takes family camping trips to the next level. So naturally, they take their marketing campaigns to the next level, too. Last summer, they drove an actual log cabin all around the Midwest! And this summer? Well, what else but a wildly successful Camping Hacks Sweepstakes that Jellystone guests were all too eager to take part in.

This week’s Zesty Marketing Podcast guest is Jim Westover, Vice President of Product Development and Sales at Leisure Systems, Inc., which is the franchising company of Jellystone Park. Jim tells us what inspired the sweepstakes, how he went about executing it here in the States as well as in Canada, and how it got thousands of Jellystone fans to engage with the brand.

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YouTube Captions, Cards, and End Screens?

Make your YouTube videos more accessible

After you upload your video to your YouTube channel, you have a lot of additional customization options to provide a better user experience for your audience.

Through YouTube’s cards, end screens and captions, you can reach a broader audience and provide viewers easy access to additional information without having to draw their attention away from the video content.

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Podcast: Capital Region USA goes beyond borders with international destination marketing

Attracting foreign visitors to the DC, Maryland, and Virginia area

Imagine you’re responsible for marketing an international tourism hotspot of America: Washington, DC, Maryland, AND Virginia all in one. For Stacey Sheetz, she doesn’t have to imagine — she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the tri-state area.

In this episode of the Zesty Marketing Podcast.Stacey discusses the challenges of international marketing, such as language barriers, social media differences, and cultural sensitivities. She also reveals how she leverages partnerships with travel organizations both overseas. Here at home to offer the most diverse and incredible itineraries to foreign visitors.

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How to ask a customer to be in your video.

Even “shy” customers will contribute testimonials if approached with care.

Having a client describe what it’s like to do business with you is a golden addition to your relationship building tools.  What better way to know how they feel about working with you than to ask them? But many people get shy around cameras and will decline your request if it isn’t properly presented. Here’s how to improve your chances of getting a “yes!”

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Podcast: Flying Dog Brewery challenges the craft beer status quo.

Flying Dog Brewery featured on the Zesty Marketing Podcast

How the Maryland brewery is changing the way we think about beer.

Bottles of “Raging Bitch” line the shelves of most beer and liquor stores throughout the state of Maryland and beyond, and this week’s podcast guests from Flying Dog Brewery open up about their marketing methods, controversial brand image, and fight for their First Amendment rights.

Their goal? To get people to laugh, have a good time, and see craft beer as a true agricultural product. Doesn’t sound too hard, right? You’d be surprised.

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How to find and cultivate influencers that make your destination or attraction look awesome

Power up your marketing by partnering with well-known influencers

We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.

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Podcast: River & Trail Outfitters “reel in” guests with video.

How an outdoor adventure company makes a splash with visual marketing.

With a new website launch this summer, Natasha Baihly of River & Trail Outfitters has her hands full. In this podcast episode, Natasha shares how she is using videos and photos on their website to show off the thrilling, visual experiences like whitewater rafting and tubing that River & Trail offers. We talk about why visual elements are so important in marketing attractions these days, and how to use videos across a variety of digital marketing platforms, including programmatic ad buys.

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