Finding “One Thing” to brand your destination and attract more visitors
Have you ever wondered if there’s a secret to destination marketing that you may be missing? Well, according to Tom Merrick, there is — and he has the answer! On this week’s Zesty Marketing Podcast, he shares with us what the secret is to make your destination stand out and attract more visitors.
Tom is the Chief Creative Officer at Paradise Advertising and Marketing, an agency based in St. Petersburg, Florida. Tom has made a career out of helping destinations and other brands market themselves through what he refers to as their “One Thing” — one word, phrase, or idea that your company stands for and filters all of your marketing messages through.