All posts by Whitney Hahn

The Best Types Of Marketing Videos In 2019

Three Best Types of Marketing Videos

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

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Promote Your Business: How To Get Your Organization Noticed By The News Media

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you’re launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

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How to stop unrelated videos from showing up at the end of your YouTube video

YouTube logo

Want to know how to stop unrelated videos from showing up when your YouTube video ends? Here’s how!

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Zesty Podcast Marks First Anniversary with 30th episode

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing

For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and attractions. In its first year, episodes featuring guests from Madison Square Garden, Flying Dog Brewery, Dollywood, Jellystone Campgrounds, the Newseum, The Public Theater and more have gathered over 1500 listens.

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Podcast: Catoctin Breeze Vineyard markets a winery on a budget

Winning over wine lovers with contests and Instagram

Adam Fizyta of Catoctin Breeze Vineyard, just north of Thurmont, Maryland, opens up about effective, low-cost ways to engage guests and consumers. Learn about his favorite approaches to using social media, plus how a video combined with a contest went a long way in promoting brand-awareness for the vineyard. And we’ll also talk about the power of polls. 

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Podcast: “Discover Lehigh Valley” markets a diverse regional destination

“Lift Your Spirits” video series part of rebranding this Pennsylvania Valley region

In her first two years with Discover Lehigh Valley, Alicia Quinn rolled out a new brand for the destination as well as an overhaul of the organization’s’ marketing strategy and digital footprint, including the use of high impact photography, a new website, key and targeted messaging and segmentation.

The region is home to brands like Crayola, Dorney Park, Martin Guitars and everything related to Bethlehem, Pa. Find out how she built the footprint and connected the guest experiences. And learn how they created the award-winning video series “Lift Your Spirits.” (more…)

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Get 6X the Results from a Facebook Video Ad

Engaging content plus correct targeting gives animal preserve some WILD results!

We thought you’d enjoy seeing the snapshot of the recent video ad we produced and then promoted on Facebook for a client. It got outstanding results, about 6X the national average! Want to know how we did it?

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Podcast: Winterplace Ski Resort “warms” guests to adventure

Engaging guests year-round creates opportunities for authentic marketing and brand loyalty.

Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade.

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Podcast: SEO and Better Content for Attractions with Jim Robinson

Mastering Search Engine Optimization (SEO) is a powerful way to improve the quality and quantity of visitors to your website, and ultimately to your attraction or destination.

Search Engine Optimization (SEO) and content creation are intimately linked, not as durable as you might think, and so important to get right.

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Podcast: Waterpark marketers celebrate a “Summer of Awesome” using video and influencers

Award-winning campaign for water park “Hawaiian Falls” succeeds because of relationships, great visuals and FOMO.

Marketing specialist Julie Dion and I dive right in (pun intended), discussing her wildly successful campaign called “Summer of Awesome.” This is a clever campaign, both in the water park and on social media, designed to entice patrons into purchasing season passes for Hawaiian Falls, a popular group of waterparks in Texas. The 2017 campaign successfully provided visibility to some of the water park’s pre-established events and promotions, while simultaneously instilling a fear of missing out (FOMO) by offering various new events and promotions exclusive to season pass holders.

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